We created two videos for Target Dry's Mac in a Sac campaign, the first one starring World Cup Mountain Bike rider Jacob Dickson driving a brand new Nissan Navara from Charles Hurst, and then hopping on his bike and riding full speed down the mountain in the pouring rain.
After working with Target Dry to perfect the story and goals of what they wanted to achieve with the ad, we headed to Rosstrevor Mountain Bike Park to film with Jacob on a grey, drizzly day that turned out to be perfect for testing out the Mac in s Sac jackets, not so great for keeping our cameras dry.
We have MTB in our blood after working on our TV Show Selfmade for 4 years, and it was awesome to get back out on the mountain and film some high-speed MTB action!
*Top Tip* The children's Mac in a Sac jackets make fantastic rain covers for cameras!
Client: Target Dry - Mac in a Sac
Special Thanks to Charles Hurst Nissan for the Navara and DJI for the Inspire